How To Improve Search Engine Rankings |
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| By Jennifer Ledbetter | ||||
So, why focus on Google? Fact is, Google currently holds a 77% market share of the search engine business. Google handles three-hundred MILLION search queries every single DAY. With over 8 billion pages in the Google index (with thousands being added daily), you need to get focused and learn how to improve your search engine ranking or else you will get lost in the Google index. Without strong search engine rankings, your web site will remain a virtual ghost town. There are so many myths out there pertaining to unproven theories of how to better your rank in the search engines. We all already know that Google likes the following factors of a web site - and ranks a site with these factors in mind: URL containing your keyword Keywords in content (and near each other) Link Popularity (links pointing TO your site) Keywords used to link to your site The theme of the site or page Strangely, Google doesn't seem to mention optimizing meta tags, however,it is my experience that taking the time to optimize title tags and description tags can help... and certainly can't hurt. Improve Search Engine Rankings - The Myths No doubt, there is a lot of false information going around about how to boost your site in the search engines. Your first step in learning how to improve your rankings is to learn what is fact - and what is NOT. These are some of the search engine ranking myths that you need to get out of your head: Myth #1: Google Knows All and Sees All Myth #2: Google Won't Rank Duplicate Content Myth #3: You Must Get Links From Related Subject Sites to Rank Myth #4: Your Site Must Focus On One Topic To Rank Well Myth #5: High PageRank Means Good Rankings Myth #6: To Maintain Good Rankings, You Have To Add New Content MYTH #7: THE BIGGEST MYTH: Ranking In Google Is Hard! Improving your search engine rankings is not difficult to do Thankfully, getting better rankings in Google is not hard - if you know what you're doing. Think about Google, and what their goal is. The goal of Google is to provide their users with the fastest, most relevant search results possible. They certainly are one of the only websites that I can think of that has the primary goal of getting visitors OFF their site as quickly as possible! If you practice high standards of search engine optimization - learn what Google wants - and take the time to de-program yourself of all the myths surrounding better search engine rankings, you will see better search engine rankings quickly. |
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