Steps To Take When Your Property Won't Sell |
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| By Hal James | ||||
There is no doubting the current real estate market is tough to sell in. It may even seem hopeless in your area. It is not hopeless. You can sell. In fact, we just sold our home. The key is to be persisten and take unique approaches. Location, location, location. It is the first rule of real estate. Many sellers make the mistake of not playing up the positives of their community. Don't make this mistake. Note the quality schools, low crime rate and so on. Play it up! There seems to be one owner in every neighborhood. Their yard is a jungle or completely dead. You can complain, but it rarely gets anything done. The answer? Offer to have it done. You'll make it back on the sale of your home. The next bit of advice has to do with pricing. You need to objectively evaluate comparable homes around you. Identify the homes that are similar to yours in size, quality and so on. Now, adjust your price to the bottom end of their prices. Now, you are probably thinking your home is better than those considered comparables. Well, yes and no. It probably is better, but not enough to make a difference to buyers. Remember, homeowners like to change things, so they may not care if you've upgraded. Come hell or high water, some people will refuse to cut their price. If you are one, about the only thing you can do is try to market the superior aspects of your home like mad. Try to show why your property is better and deserves a higher price. If your price isn't low, you can try to make up for it with favorable terms for your buyers. Specifically, offer to help them by carrying a second note on the property or providing some other nugget that will make them bite on the property. An obvious, but often missed, final step is to make small improvements to the property that carry big weight. Landscaping is usually cheap and can radically change the look of a property. When in doubt, small improvements can also make a world of difference. Clean your driveway. Paint rough spots and around window frames. Remove the clutter in the garage. In short, give your home a tune up. |
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